The Power of Video For Sports Branding and Advertising

Video is a powerful tool when branding a sports team or association.  They say a picture is worth a 1,000 words.  In that case a 1 minute video shot at 24 FPS is worth 1,440,000 words.  A professionaly created video by a top firm can convey strong emotions and curry up fervor in your fans.  The power of projecting emotions to your fans can’t be underestimated, and this can drastically increase your user base loyalty.  This means increased merchandise sales, increased ticket sales, and generally increased revenues for your sports team.  That allows you to ultimately invest into your players, and become a big player in the sports world.

These tips can also be extremely beneficial when it comes to product advertisements, which is a great source of income for most sports teams.  This guest post was created by Jason at Memory Tree Productions, a Hamilton video production company.

A Few Ways You Can Use Video For Branding And Advertisement 

  • The Power of Emotion

The advantage of video is that a carefully choreographed video with the right visuals and audio can convey incredible amounts of emotions by hitting key mental triggers.  In particular the “we vs them” and the “belonging to a group” triggers are especially useful when creating a video.   Sports fans have a strong sense of belonging, and anything that allows the fan to feel that “sense” of belonging is very very useful.  This commercial by Samsung and Chelsea is an excellent example.

  • The Power of Humor

Humor is another key trigger, and an excellent tool for commercials.  Humor also hits the “belonging to a group” trigger.  Much sports team humor is “insider” humor, which makes the sports fan feel like he’s an insider.  Using this trigger can be great for commercials.  ESPN’s “This is Sportscenter” is an excellent example of humor based sports advertising, as they make hilarious insider joke based advertisements that promote their show extremely well.

  • The Power of an “Epic Feel”- Some of the best sports commercials out there have a big movie feel.  These kind of commercials take advantage of the fanfare and huge amounts of hype surrounding major sporting events like the Superbowl, and then take that hype and mold it into a selling machine.

For example, commercials during the Superbowl are themselves an event, with bloggers writing up blog posts on which company had the best advertisement for that year’s Superbowl.  This is essentially free coverage, hence the importance of creating an advertisement that feels like an “event”.

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